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Margo Price

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October 6, 2016 @ 9:30 pm
Gruene Hall
1281 Gruene Rd
New Braunfels, TX 78130
Margo Price @ Gruene Hall | New Braunfels | Texas | United States

Doors open at 7:00 p.m. The Cerny Brothers perform at 8 p.m.

First impressions matter. Especially on a debut album.

Time-and-attention-strapped listeners size up an artist within a song or two, then move on or delve in further. Fortunately, it only takes Margo Price about twenty-eight seconds to convince you that you’re hearing the arrival of a singular new talent.

Her voice has that alluring mix of vulnerability and resilience that was once the province of Loretta and Dolly. Price grew up in Aledo, Illinois, and after dropping out of college, she moved to Nashville in 2003.

She soon met bass player – and future husband – Jeremy Ivey, and formed a band called Buffalo Clover. They self-released three records and built a local following, but it was personal tragedy that brought Price’s calling into even sharper focus.

“I lost my firstborn son to a heart ailment,” Price says, “and I was really down and depressed. I was drinking too much. I was definitely lost. I did some things that I regret very much now that resulted in a brush with the law. Thank God I had my friends and family to keep me going. Coming through that, I thought, ‘I’m just going to write music that I want to hear.’ It was a big turning point.”

After recording their recording sessions at Sun Studio, Price shopped the album to a number of Nashville labels, and reached another critical career moment when a friend brought up Third Man Records and told her, “You’re on Jack’s radar, he wants to hear the record.” Price says, “I sent it over, and it just felt like home. A good creative space to be involved in, and everyone is so down to earth. It was awesome when I met with Jack. He told me he thought my voice was a breath of fresh air, and that he loved the record.”

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