SJWTX Ends Alphabet Soup, Rebrands CLWSC as The Texas Water Company
Canyon Lake Water Service Company (CLWSC) is no more.
Parent company SJWTX dba CLWSC decided to rebrand itself as The Texas Water Company to reflect its “deep Texas roots and expanding service area,” the company said in a statement released today.
“Our new name, the Texas Water Company, aligns with our vision to serve customers and communities, employees, shareholders, and the environment at world-class levels across the seven counties where we operate,” said SJWTX President Tom Hodge. “Our trusted, passionate and socially responsible professionals deliver life-sustaining, high-quality water and this new name sets the stage for our future growth.”
Large signage on water storage tanks and towers dominating the Canyon Lake landscape will not immediately change.
However, customers can expect the name and logo of Texas Water Company to replace existing SJWTX, CLWSC, and Canyon Lake Water Service Company branding.
The new logo will appear on bills, online customer portals, customer-care phone lines and forms, social media, work vehicles, ID badges, emails and brochures, and employee uniforms.
The original Canyon Lake Water Supply Corporation (CLWSC) was formed in 1994 as a member-owned nonprofit water utility which consolidated 46 separate groundwater systems around Canyon Lake, The Texas Water Company said in its statement.
After supplies from the Trinity Aquifer proved inadequate for growing community needs, Canyon Lake surface water treatment was added.
The SJW Group acquired CLWSC in 2005, naming it SJWTX, Inc. SJW Group is one of the largest investor-owned water and wastewater utilities in the United States, serving over 1.5 million people.
SJWTX dba The Texas Water Company provides service to approximately 78,000 people through approximately 26,000 water and wastewater connections in Comal, Blanco, Kendall, Bandera, Medina, Hays and Travis Counties.
Leave a Comment